Art to See covers the business of art: what sells at the fairs, at what price, to whom, and what that says about the market underneath. We report on the international fair circuit, the auction cycle that runs alongside it, the galleries carrying the risk, and the institutions that decide which artists get seen.
What we cover
Our flagship beat is Miami Art Week: Art Basel Miami Beach and the satellite fairs around it, which together form the densest week in the American art calendar. From there we follow the rest of the circuit, Basel, Paris, Hong Kong, Doha, Frieze and TEFAF, the market data that frames it, the galleries whose margins it decides, the biennials that set the curatorial weather, and the digital-era work the trade is still learning to price.
How we work
Every piece carries a named author. Figures are attributed to the party that reported them, whether that is a fair organizer, a gallery, an auction house, or another publication, and we link out to the source so a reader can check it. When a number comes from a fair's own press office, we say so, because a fair reporting its own success is not a neutral witness.
Where we report from a distance rather than the floor, the writing reflects that. We do not describe rooms we were not standing in.
We take no payment from galleries, fairs, or auction houses for coverage, and we do not sell editorial placement.
Images
Every photograph on this site is a real photograph, published under a licence that permits it, with the photographer credited and linked in the caption. Most come from Wikimedia Commons under Creative Commons or public-domain terms. Captions say what the picture actually shows and when it was taken, so a photograph of the right venue in a different year is labelled as exactly that. We do not licence press or agency photography of the fairs, so where no freely licensed photograph exists the piece runs with a generated illustration instead, captioned Illustration. Nothing captioned as a photograph is anything other than one.
What we read
A trade publication is only as good as the reporting it argues with. These are the outlets we read closely and cite often:
- The Art Newspaper - The trade's paper of record.
- Artnet News - Market reporting and price data.
- ARTnews - News, sales, and the Top 200 collectors.
- Artsy Editorial - Fair sales reports and gallery coverage.
- Artforum - Criticism and the exhibition record.
- Hyperallergic - Independent, often adversarial art writing.
- Frieze - Criticism from the magazine behind the fairs.
- Artlyst - London-based news and fair reports.
Getting in touch
Press offices, gallery directors, and fair organizers can reach the editors at press@arttosee.art. The full masthead lists who covers what, and the calendar shows where we are reporting from next.